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Marketing Lesson Note for SS2 (Third Term) 2023

Marketing lesson note for SS2 Third Term is now available for free. The State and Federal Ministry of Education has recommended unified lesson notes for all secondary schools in Nigeria, in other words, all private secondary schools in Nigeria must operate with the same lesson notes based on the scheme of work for Marketing.

Marketing lesson note for SS2  Third Term has been provided in detail here on

Marketing Lesson Note for SS2 (Third Term) [year] 1

For prospective school owners, teachers, and assistant teachers, Marketing lesson note is defined as a guideline that defines the contents and structure of Marketing as a subject offered at SS level. The lesson note for Marketing for SS stage maps out in clear terms, how the topics and subtopics for a particular subject, group works and practical, discussions and assessment strategies, tests, and homework ought to be structured in order to fit in perfectly, the approved academic activities for the session.

To further emphasize the importance of this document, the curriculum for Marketing spells out the complete guide on all academic subjects in theory and practical. It is used to ensure that the learning purposes, aims, and objectives of the subject meant for that class are successfully achieved.

Marketing Lesson note for SS2 carries the same aims and objectives but might be portrayed differently based on how it is written or based on how you structure your lesson note. Check how to write lesson notes as this would help make yours unique.

The SS2 Marketing lesson note provided here is in line with the current scheme of work hence, would go a long way in not just helping the teachers in carefully breaking down the subject, topics, and subtopics but also, devising more practical ways of achieving the aim and objective of the subject.

The sudden increase in the search for SS2 Marketing lesson note for Third Term is expected because every term, tutors are in need of a robust lesson note that carries all topics in the curriculum as this would go a long way in preparing students for the West African Thirdary Examination.

This post is quite a lengthy one as it provides in full detail, the government-approved lesson note for all topics and sub-topics in Marketing as a subject offered in SS2.

Please note that Marketing lesson note for SS2 provided here for Third Term is approved by the Ministry of Education based on the scheme of work.

I made it free for tutors, parents, guardians, and students who want to read ahead of what is being taught in class.

SS2 Marketing Lesson Note (Third Term) 2023

Marketing S.S.S 2 Third Term








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  • TEST



Roles of Facilitators l

Performance Objectives

Students should be able to:

  1. Explain the meaning of facilitators.
  2. Describe the roles of facilitators in marketing agricultural products.


  1. Facilitators
  2. Roles of facilitators in food processing industries.


Meaning of Facilitators

Facilitators are described as a marketing channel or channel of distribution is the network of organisations that creates time, place and possession utilities for consumers and business users.

Public storage firms, insurance companies, finance companies, market research firms and several other types of firms and organisations which frequently enhance, promote and facilitate the production and availability in term of offering help, assistance and aid towards the distribution of finished products in other to be accessible to consumers could be regarded as facilitators.


Roles of Facilitators

  1. They assist in food processing e.g. agricultural research institutes such as NISER, IAR & T, IITA, CRIN among others help to discover good planting seeds and manufacturing of both industrial machines and farm inputs.
  2. They offer loans to farmers, business and merchant people e.g Nigerian Agricultural and Cooperative Bank(NACB) now proscribed, Community Banks & Finance Homes, Merchant Banks give out loan to producers and manufacturers with a view to facilitating availability and distribution of products to the nearness of the ultimate consumers.
  3. Cooperative assistance

It includes (a) Consumer cooperative society

(b) Producer cooperative society

( c) Credit and thrift cooperative society

The essence of cooperative is to assist members and non-members to obtain and have access to loans which could be paid with interest with a view to promote, facilitate and enhance the business of merchants which invariably encourages the distribution of goods and services

  1. They provide mobility for transporting products from the place of manufacturing to where they are needed.
  2. They offer free business advise, prepare business blueprint, proposal otherwise known as feasibility studies to new entrants into the business.
  3. They offer insurance service such as fire, theft and life insurance with a view to prepare and plan for risks that may result in a business transaction.
  4. They offer legal advice and counselling to business owner with a view of knowing the rules and regulations, interpretation of government policies, national and state assembly laws and edicts among others.
  5. They perform other legitimate and civilised functions.
  6. They give training on how to preserve perishable products.




Roles of Facilitators ll

Performance objectives

Students should be able to:

  1. Define Bank
  2. Describe the role of facilitators in banks.


  1. Bank
  2. Roles of facilitators in banks.



A bank is a financial institution licensed to receive deposits and make loans. Banks may also provide financial services such as wealth management, currency exchange, and safe deposit boxes. There are several different kinds of banks including retail banks, commercial or corporate banks, and investment banks

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Roles of Facilitators in Banks

  1. A facilitator facilitates or assists in making any activity easy for the user or customer in the bank.
  2. A banking facilitator is the helper in a bank who helps carry out the banking-related activities in a bank.
  3. All the banking officials who are sitting and working in the bank can be called as banking facilitator as they assist their customers with all the necessary details or help them with the account related queries.


Roles of Facilitators lll

Performance Objectives

Students should be able to:

  1. Explain the meaning of co-operative societies.
  2. Describe the roles of facilitators in co-operative societies.


  1. Co-operative societies.
  2. Roles of facilitators in co-operative societies.


Meaning of Cooperative Societies

A cooperative (also known as co-operative, co-op, or coop) is “an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly-owned enterprise”. Cooperatives may include:

businesses owned and managed by the people who use their services (a consumer cooperative)

organizations managed by the people who work there (worker cooperatives)

multi-stakeholder or hybrid cooperatives that share ownership between different stakeholder groups. For example, care cooperatives where ownership is shared between both caregivers and receivers. Stakeholders might also include non-profits or investors.

Cooperative businesses are typically more economically resilient than many other forms of enterprise, with twice the number of co-operatives (80%) surviving their first five years compared with other business ownership models (41%). Cooperatives frequently have social goals which they aim to accomplish by investing a proportion of trading profits back into their communities.

Roles of Facilitators in Cooperative Societies

  1. A successful facilitator embodies respect for others and a watchful awareness of the many layers of reality in a human group.
  2. In the event that a consensus cannot be reached then the facilitator would assist the group in understanding the differences that divide it.
  3. Facilitators also require a good understanding of processes – how to enable group decision-making, structuring agendas for appropriate results, problem-solving, etc.
  4. A facilitator helps a group of people (cooperative societies) to work together better, understand their common objectives, and plan how to achieve these objectives, during meetings or discussions.
  5. The facilitator remains “neutral”, meaning he/she does not take a particular position in the discussion.



Roles of Facilitators lV

Performance Objectives

Students should be able to:

  1. Explain Basins
  2. Give the roles of facilitators in basins.


  1. Basins.
  2. Roles of facilitators in basins.


A basin is a depression, or dip, in the Earth’s surface. Basins are shaped like bowls, with sides higher than the bottom. They can be oval or circular in shape, similar to a sink or tub you might have in your own bathroom. Some are filled with water. Others are empty.

Basins are formed by forces above the ground (like erosion) or below the ground (like earthquakes). They can be created over thousands of years or almost overnight.


Roles of Facilitators in Basins

The term “basin organisation” refers to any formal or informal entity that manages water resources at the basin scale. Their mandate is to take a big picture perspective and be the leading voice on basin-wide water issues. This means keeping basin constituencies and decision-makers in all sectors and at all levels, in both the public and private sector, fully informed and involved. The focus here is the basin organisations that are domestic, not transcending state boundaries (see B3.01 for transboundary organisations in water resource management).

Basin organisations are set up under different arrangements depending on the aim, the legal and administrative systems, and human and financial resources. They are usually, but not always, formal legal bodies. In some cases, less formal arrangements also work. But, whatever the setup, basin organisations must be public/collective organisations because water resources management is a public good. Although formal basin organisations are part of the public sector, for water to be managed effectively, a wide range of stakeholders, community groups, economical sectors, non-governmental organisations and private enterprise, need to be involved.


Basin organisations have functions that can stretch in three main directions:

Monitoring, investigating, coordinating and regulating – involves collecting and managing data regarding water quantity and availability; prevent water pollution; harmonize actions taken by state and non-state actors, and resolve conflict in the case of litigation.

Planning and financing – implies to allocate water to users based on respective needs; formulate medium- to long-term plans for water resources management in the basin; and mobilise financial resources, for example, by collecting water user fees or water taxes.

Developing and managing – means designing and constructing water facilities; maintaining the water infrastructure; and operating them in ways to ensure water distribution and navigation amongst different functions of water.

Varying opinions exist about the most effective scale of application: the success of a basin organisation may depend on things such as the level of human and institutional capacity of the civil society, the degree to which water resources are developed, and climatic variability (arid versus temperate river basins, for example). Also, since basin organizations are not bound to the regular administrative borders (such as the differences between provinces or counties) it makes it sometimes difficult to communicate with several local administrative authorities. In some ways, the fact that basin organisations are not limited to administrative borders represents both their strengths and weaknesses. Ultimately, it is the policy and legislative framework that governs the purpose, and even more so the effectiveness, of the basin organisation.

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Roles of Facilitators V

Performance Objectives

Students should be able to:

  1. Give the meaning of boards.
  2. State the role of facilitators inboards


  1. Board
  2. Roles of facilitators in boards.

Meaning of Board

A board of directors is an elected group of individuals that represent shareholders. The board is a governing body that typically meets at regular intervals to set policies for corporate management and oversight. Every public company must have a board of directors. Some private and nonprofit organizations also have a board of directors.

A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. It can also be defined as an organization set up by a government to regulate the buying and selling of a certain commodity within a specified area.

Roles of Facilitators in Boards

Facilitators make sure that everyone has a chance to have their ideas and feelings expressed

Facilitators keep the discussion moving in a direction that produces a product without rushing the group (this product may be a decision, a plan, a proposal, or a brainstorm)

Facilitators maintain a safe and respectful group environment where the group has taken ownership of what safety and respect mean to them.

Accept each individual as valuable in his or her own right

Trust in the ability of each individual to discover his or her own solutions to problems

Recognize individual strengths and efforts to change

Focus on the individual, not the behaviour

Provide feedback that focuses on observations rather than judgments



Roles of Facilitators Vl

Performance Objectives

Students should be able to:

  1. State the meaning of microfinance.
  2. Explain the roles of facilitators in microfinance.


  1. Microfinance
  2. Roles of facilitators in microfinance.


Meaning of Microfinance

Microfinance is a category of financial services targeting individuals and small businesses who lack access to conventional banking and related services. Microfinance includes microcredit, the provision of small loans to poor clients; savings and checking accounts; micro insurance; and payment systems, among other branches. Microfinance services are designed to reach excluded customers, usually poorer population segments, possibly socially marginalized, or geographically more isolated, and to help them become self-sufficient.

Microfinance, also called microcredit, is a type of banking service provided to unemployed or low-income individuals or groups who otherwise would have no other access to financial services.

Roles of Facilitators in Microfinance

  1. Facilitators equipped the marketers of the company to build up a large customer base.
  2. They help in educating the customers about all they need to know about the company.
  3. Facilitators help the company to achieve the objective goal with the aid of a series of meetings.
  4. Facilitators recognize individual strengths and efforts to change things for better.
  5. Facilitators are always been neutral and positive in the company.


Roles of Facilitators Vll

Performance Objectives

Students should be able to:

  1. Define companies
  2. Describe the roles of facilitators in companies and the marketing of agricultural products.


  1. Companies
  2. Direct discussion on the roles of facilitators in companies and the marketing of agricultural products.

Meaning of Companies

A company is a type of business. The definition of the term varies by country. Some companies, usually larger ones, are organized as corporations. It is often a business organization which makes goods or services in an organized manner and sells them to the public for profit. It may also be a non-profit organization. A company may hire people to be the staff of the company.

The term is also used more broadly for any group who work together, such as the crew of a ship or the cast of a play.

Roles of Facilitators in Companies and Marketing of Agricultural Product


Standardisation is concerned with the establishment and maintenance of uniform measurements of product quality and quantity. This function simplifies buying and selling as well as reducing marketing costs by enabling buyers to specify precisely what they want and suppliers to communicate what they are able and willing to supply with respect to both quantity and quality of the product. Among the most notable advantages of uniform standards, are:

price quotations are more meaningful

the sale of commodities by sample or description becomes possible

small lots of commodities, produced by a large number of small producers, can be assembled into economic loads if these supplies are similar in grade or quality

faced with a range of graded produce the buyer is able to choose the quality of the product he/she is able and willing to purchase.


In almost any production system there are inevitable lags between investing in the necessary raw materials (e.g. machinery, seeds, fertilizers, packaging, flavourings, stocks etc.) and receiving the payment for the sale of produce. During these lag periods, some individual or institution must finance the investment. The question of where the funding of the investment is to come from, at all points between production and consumption, is one that marketing must address. Consider the problem of a food manufacturer who wishes to launch a range of chilled products in a developing country where few retail outlets have the necessary refrigeration equipment. This is a marketing problem. It might be solved by the food manufacturer buying refrigerators and leading these to retailers (or arriving a hire-purchase arrangement with retailers).

Risk bearing

In both the production and marketing of produce, the possibility of incurring losses is always present. Physical risks include the destruction or deterioration of the produce through fire, excessive heat or cold, pests, floods, earthquakes etc. Market risks are those of adverse changes in the value of the produce between the processes of production and consumption. A change in consumer tastes can reduce the attractiveness of the product and is, therefore, also a risk. All of these risks are borne by those organisations, companies and individuals.

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Market intelligence

As for as is possible marketing decisions should be based on sound information. The process of collecting, interpreting, and disseminating information relevant to marketing decisions is known as market intelligence. The role of market intelligence is to reduce the level of risk in decision making. Through market intelligence, the seller finds out what the customer needs and wants. The alternative is to find out through sales, or the lack of them. Marketing research helps establish what products are right for the market, which channels of distribution are most appropriate, how best to promote products and what prices are acceptable to the market. As with other marketing functions, intelligence gathering can be carried out by the seller or another party such as a government agency, the ministry of agriculture and food, or some other specialist organisation. What is important is that it is carried out.



Marketing of Mineral Products l

Performance Objectives

Students should be able to:

  1. Explain mineral products
  2. Explain oil products.


  1. Mineral products
  2. Oil products


Mineral Products

Mineral products are natural resources that can be regarded as free gift of nature. Most resources are housed by the soil, their control is in the hands of the government. There is put into use or converted to use require expertise and high level of technical abilities, they are refined, mined or extracted as the case may be and are mostly raw materials which are used for the production of physical products. Examples are coal, copper, iron ore, petroleum etc.

Oil Products

Oil products are lubricants and are essential, pivotal, and highly instrumental to the economic growth and development of many nations. Most countries of the world depend on oil products especially petroleum products for survival. They are used for industrial, home equipment and machinery. Examples of oil product are the petroleum which when refined produces gasoline, diesel, kerosene, oil, petroleum, bitumen which is used by a road construction company to tar the roads.


Marketing of Mineral Products ll

Performance Objectives

Students should be able to:

  1. Explain Non-oil products.
  2. Distinguish between oil and non-oil products.


  1. Non- oil products
  2. Differences between oil and non-oil products.

Non-oil products

Non-oil products refer to other essential natural products which are used as raw materials and research items and components for the production of other commodities and for advancing cognitive knowledge respectively. They are found in laboratories, with scientists, agriculturists, researchers and others. Examples are coal, zinc, iron ore, copper, aluminium, etc.

Differences between oil and non-oil products

  1. Oil products are lubricants and are essential, pivotal, and highly instrumental to the economic growth and development of many nations, while Non-oil products refer to other essential natural products which are used as raw materials and research items.
  2. Oil products are used for industrial, home equipment and machinery, while Non-oil products are used in laboratories, with scientists, agriculturists, researchers and others.
  3. Examples of oil product is the petroleum which when refined produces gasoline, diesel, kerosene, oil, petroleum, bitumen. While examples of non-oil products are: coal, zinc, iron ore, copper, aluminium, etc.


 Marketing of Mineral Products lll

Performance objectives

Students should be able to:

Outline the methods in marketing mineral products


Methods of marketing mineral products


Methods of Marketing Mineral Products

Methods of marketing mineral products are technical and special from other commodities. Only a few decision-makers may participate in their marketing. Mineral products are not commonly seen commodities especially the non-oil products, they are used by students and researchers for researches and experiments, lecturers, agriculturists, laboratories among others.

One of the methods by which petroleum products is marketed is through the distributor otherwise known as Independent Petroleum Marketers of Nigeria. Members of this organization are popularly referred to as petroleum marketers, oil magnate or dealers. They own petroleum stations where motorists and other and another category of markets have access to the products.

Other methods of marketing mineral products include Independent retailer, commodity market, products exhibition or show grounds, hypermarkets, multiple stores, mobile stores, mobile retailers, etc.

It is important to note that most mineral resources can be classified as fabricating materials because they have undergone some degree of initial processing before they enter the product manufacturing process.

The more complex or complicated a product is more likely to contain both raw and fabricating materials, i.e oil and non-oil products (mineral resources), for instance, computer and calculators use basic materials such as silicon crystal, glass and metals in their production process.


Hope you got what you visited this page for? The above is the lesson note for Marketing for SS2 class. However, you can download the free PDF file for record purposes.

If you have any questions as regards Marketing lesson note For SS2 class, kindly send them to us via the comment section below and we shall respond accordingly as usual.





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