How To Write A Winning Advertising Proposal – The Step by Step Guide
Writing a good ad proposal is a key factor for success (KFS) in ad agency merchandising. A proposal is of different kinds, depending on “whether we are talking of …
Category: EDUTAINMENT
What is Advertising? Importance and Types of Advertising
Maurice Mandel notes that of all business activities, none probably is better known, more widely discussed or more highly criticized by the public than advertising. According to him, the …
Theories of Mass Communication – Classical and Non-Classical Theories
Communication, as discussed in the role and power of mass media is a complex and dynamic process leading to the evolution of meaning. Systematic study of mass communication and …
The Role & Power of Mass Media in The Society: The Influences & Consequences
The driving force of the modern world is information. The quest to move and to keep moving in the right direction and to carry out our daily activities (like …
The Media of Communication: Types, Classification and Challenges
Communication is as old as humanity. Over time, the means of communication has evolved greatly from the stone age till date. If you read up the history and scope …
History, Meaning and Scope of Mass Communication
What is Mass Communication? Mass Communication contains two broad terms – “Mass” and “Communication”. The term “Mass” denotes large volume, great extent or range (of people or production). The …
Substance Over Form Concept In Accounting: Definition & How To Identify Substance Over Form
Substance Over Form is a term that is synonymous with Accounting, if you are an accounting or business inclined students or individual, then this should not sound new to …
Primary 4 Scheme of Work For Religion and National Value (First term, Second term & Third term)
The primary 4 scheme of work for Religion and National value approved for all private and public primary schools in Nigeria is out. All schools operating in Nigeria are …
Business Development Officer Salary Structure In Nigeria: Job Role & Description
Who is a Business Development Officer? This is one question that keeps lingering in the minds of Job seekers who have been called up for this role. Upon hearing …
Primary 6 English Language Scheme of Work First Term Second Term & 3rd Term
Primary 6 scheme of work for English language is now available for download. The ministry of education has directed that all government approved Primary schools in Nigeria operate with …